BetterHelp is a digital platform that connects individuals in need of counseling or therapy with licensed therapists and counselors. The platform is based in North America, and its market positioning is as a convenient and affordable alternative to traditional in-person therapy. BetterHelp’s services are available online, which makes it accessible to a wider range of individuals, including those who live in rural areas or have mobility issues. Additionally, the platform offers a variety of therapy options, such as video and text-based counseling, to cater to different preferences and needs.
Furthermore, BetterHelp offers subscription-based model which keeps the costs low for the end user by cutting the need for maintaining physical office for therapist and the costs associated with it. It’s also an advantage for busy people, who can access therapy from the comfort of their own home and at times that are convenient for them, such as during their lunch break or in the evening. Overall, the platform aims to make therapy more accessible and convenient for individuals who may not have access to it otherwise.
There are many other apps available, some have specific audience targeting and features, competing in this space that is estimated at well over $8 Billions.